I was reading an article on Mashable.com today about the 7
sins of social media marketing.
I thought I would create some from where I come from
(Beautiful Oman )
1The 24 Hour Rule:
If you’re a government entity (Ministry or
owned by the government) on Twitter, being active or inactive, posting irrelevant
content might be a common thing, although some of the account are
Managed impressively here. The 24 hour rule
sometimes doesn't even apply in this case BIG SIN for me because Twitter is all
about interaction, & in order to get trusted you need to be there for your
followers specifically If your providing a service. Am not saying reply to all negative & positive comments, but please at least reply to quarries.
2Posting a 1000 posts a day:
I mean Please, no one wants their profiles
on Facebook filled your page content. People here would rather see more
pictures, but not a 1000 per day. Some accounts kill you here with the amount
of updates daily that I know for sure is repeated content that will only make
people un-follow you !
3Posting Newspaper clips on
Facebook, Twitter & Instagram:
We are online post a link, I don’t see why
you have to go through the hustle of finding the news, copying it, pasting then
cropping and then posting it ! Some people cant read the small fonts on the
newspaper anyways, so they will need to save, zoom then read, just post a link
direct people to the newspapers website nothing wrong with that at all, I mean you never go wrong with mentioning a
newspaper, your PR will be up up up.
4Creating accounts on every
channel for every single event you have:
Just ridiculous, I know of one page that
has atleast 7-10 event pages that goes dormant after an event! Why attract people’s
attention to other pages that are related to your events than back to yours, then decide to just stop posting. Confusing!!
No Advertising:
When companies want to generate followers
real ones without advertising on Facebook but depend on a 100 post per day
(previous point)
Not listening:
In most cases when a strategy is done
usually it contains what the organizations objectives are, in my mind how would
that organization know how people will react to it? That’s why it is very
important to have a strategy where you can have a presence on social media that knows what people want
to have, give them what they want to hear, so your with the flow not against it.
Not thinking out of the
box:
Just annoys me so much. Most of the pages
are just typical pages that are there for the sake of the social media boost. Creativity
is a very important factor that is so hard for some organizations to invest in, weather
hiring someone or an agency, yes I agree some agency’s are ridiculously
over-priced , but simple things can make a huge difference.
Here a couple of things that I think is a
BIG no no on social media in Oman in particular.
Share your thoughts.
Good morning, how are you?
ReplyDeleteMy name is Emilio, I am a Spanish boy and I live in a town near to Madrid. I am a very interested person in knowing things so different as the culture, the way of life of the inhabitants of our planet, the fauna, the flora, and the landscapes of all the countries of the world etc. in summary, I am a person that enjoys travelling, learning and respecting people's diversity from all over the world.
I would love to travel and meet in person all the aspects above mentioned, but unfortunately as this is very expensive and my purchasing power is quite small, so I devised a way to travel with the imagination in every corner of our planet. A few years ago I started a collection of used stamps because trough them, you can see pictures about fauna, flora, monuments, landscapes etc. from all the countries. As every day is more and more difficult to get stamps, some years ago I started a new collection in order to get traditional letters addressed to me in which my goal was to get at least 1 letter from each country in the world. This modest goal is feasible to reach in the most part of countries, but unfortunately, it is impossible to achieve in other various territories for several reasons, either because they are very small countries with very few population, either because they are countries at war, either because they are countries with extreme poverty or because for whatever reason the postal system is not functioning properly.
For all this, I would ask you one small favour:
Would you be so kind as to send me a letter by traditional mail from Oman? I understand perfectly that you think that your blog is not the appropriate place to ask this, and even, is very probably that you ignore my letter, but I would call your attention to the difficulty involved in getting a letter from that country, and also I don’t know anyone neither where to write in Oman in order to increase my collection. a letter for me is like a little souvenir, like if I have had visited that territory with my imagination and at same time, the arrival of the letters from a country is a sign of peace and normality and an original way to promote a country in the world. My postal address is the following one:
Emilio Fernandez Esteban
Avenida Juan de la Cierva, 44
28902 Getafe (Madrid)
Spain
If you wish, you can visit my blog www.cartasenmibuzon.blogspot.com where you can see the pictures of all the letters that I have received from whole World.
Finally, I would like to thank the attention given to this letter, and whether you can help me or not, I send my best wishes for peace, health and happiness for you, your family and all your dear beings.
Yours Sincerely
Emilio Fernandez