I was reading an article on Mashable.com today about the 7
sins of social media marketing.
I thought I would create some from where I come from
(Beautiful Oman )
1The 24 Hour Rule:
If you’re a government entity (Ministry or
owned by the government) on Twitter, being active or inactive, posting irrelevant
content might be a common thing, although some of the account are
Managed impressively here. The 24 hour rule
sometimes doesn't even apply in this case BIG SIN for me because Twitter is all
about interaction, & in order to get trusted you need to be there for your
followers specifically If your providing a service. Am not saying reply to all negative & positive comments, but please at least reply to quarries.
2Posting a 1000 posts a day:
I mean Please, no one wants their profiles
on Facebook filled your page content. People here would rather see more
pictures, but not a 1000 per day. Some accounts kill you here with the amount
of updates daily that I know for sure is repeated content that will only make
people un-follow you !
3Posting Newspaper clips on
Facebook, Twitter & Instagram:
We are online post a link, I don’t see why
you have to go through the hustle of finding the news, copying it, pasting then
cropping and then posting it ! Some people cant read the small fonts on the
newspaper anyways, so they will need to save, zoom then read, just post a link
direct people to the newspapers website nothing wrong with that at all, I mean you never go wrong with mentioning a
newspaper, your PR will be up up up.
4Creating accounts on every
channel for every single event you have:
Just ridiculous, I know of one page that
has atleast 7-10 event pages that goes dormant after an event! Why attract people’s
attention to other pages that are related to your events than back to yours, then decide to just stop posting. Confusing!!
No Advertising:
When companies want to generate followers
real ones without advertising on Facebook but depend on a 100 post per day
(previous point)
Not listening:
In most cases when a strategy is done
usually it contains what the organizations objectives are, in my mind how would
that organization know how people will react to it? That’s why it is very
important to have a strategy where you can have a presence on social media that knows what people want
to have, give them what they want to hear, so your with the flow not against it.
Not thinking out of the
box:
Just annoys me so much. Most of the pages
are just typical pages that are there for the sake of the social media boost. Creativity
is a very important factor that is so hard for some organizations to invest in, weather
hiring someone or an agency, yes I agree some agency’s are ridiculously
over-priced , but simple things can make a huge difference.
Here a couple of things that I think is a
BIG no no on social media in Oman in particular.
Share your thoughts.